The 2026–27 NHL season marks the fifth year of NHL jersey patches! Brands big and small are competing for prime real estate on hockey’s most valuable assets. Add in the adoption of helmet sponsorships, and it’s clear: hockey uniforms are becoming a dynamic platforms for brand storytelling.
From global powerhouses in finance, tech, and healthcare to regional companies rooted in community pride, brands are finding ways to align with the personality of each franchise. Keep reading to explore every team’s jersey and helmet sponsorships for the 2026-27 season!
NHL Jersey Patch Sponsors
Two years ago, 17 of the 32 NHL teams had jersey patch partnerships at the start of the season. Last year, 28/32 teams had jersey partnerships. This year, all but one team (San Jose Sharks) have a jersey patch partner. Additionally, 29/32 teams have home AND away jersey patch partners this season. Financial service companies lead the way with 8 brands, but technology and software brands continue to rise, with six brands now represented on NHL jersey patches. Insurance is also making its presence known with four brands this season.
NHL Helmet Sponsors
All but one team has a Almost half (14) of those teams have sold both their home and away helmets as assets this year to two separate brands, so there are currently 44 different brands that will be featured on NHL helmets this season (Bell has deals with both the Canadiens and Jets). Financial service companies still dominate NHL helmets, holding 20% of the market. However, much like jerseys, technology and software companies are becoming more prominent.
Breakdown of NHL Team Jersey and Helmet Sponsors
To help you sort through all these NHL partnerships, we’ve outlined each team’s jersey and helmet partners along with examples from social media featuring Blinkfire’s patented Brandspotter™ technology!
Boston Bruins
Jersey Patch: Rapid7
Helmet: TD Bank
Chicago Blackhawks
Jersey Patch: Circa Sports (Home)
Helmet: Belle Tire
Tampa Bay Lightning
Jersey Patch: Tampa YMCA (Home) / Advent Health (Away)
Helmet: Tampa General Hospital (Home) / Brandt (Away)
Vancouver Canucks
Jersey Patch: Royal Bank of Canada (Home) / Clio (Away)
Helmet: NexGen Energy
Pittsburgh Penguins
Jersey Patch: First National Bank
Helmet: U.S. Steel (Away)
Ottawa Senators
Jersey Patch: CIBC (Home) / Calian (Away)
Helmet: Fullscript (Away)
Anaheim Ducks
Jersey Patch: Western National Property Management (Home) / Visit Anaheim (Away)
Helmet: Disney
Florida Panthers
Jersey Patch: La Croix (Home) / Autonation (Away)
Helmet: Amerant Bank
Utah Mammoth
Jersey Patch: SME Steel (Home) / 1Password (Away)
Helmet: Filevine
New Jersey Devils
Jersey Patch: RWJ Barnabas Health (Home) / Prudential (Away)
Helmet: Prudential
Philadelphia Flyers
Jersey Patch: IBX (Home) / Penn Medicine (Away)
Helmet: Chevrolet
Nashville Predators
Jersey Patch: Regions Bank
Helmet: Vanderbilt Health (Home) / Koorsen Fire & Security (Away)
Vegas Golden Knights
Jersey Patch: Circa Sports (Home) / Toyota (away)
Helmet: Credit One Bank (Home) / Naqvi Injury Law (Away)
New York Islanders
Jersey Patch: Vanda Pharamceuticals
Helmet: Viam
LA Kings
Jersey Patch: Mercury Insurance (Home) / Iron Bow (Away)
Helmet: Blue Shield California (Home) / Twilio (Away)
Buffalo Sabres
Jersey Patch: Seneca Resorts & Casinos (Home) / Stark Tech (Away)
Helmet: Trusted Talent (Home) / KeyBank (Away)
Calgary Flames
Jersey Patch: Play Alberta (Home) / Suncor Energy (Away)
Helmet: GameSense (Home) / Telus (Away)
Carolina Hurricanes
Jersey Patch: Nucor
Helmet: First Citizens Bank (Home) / Lenovo (Away)
Colorado Avalanche
Jersey Patch: IMA Financial Group
Helmet: Kiewit
Columbus Blue Jackets
Jersey Patch: Bread Financial
Dallas Stars
Jersey Patch: Acrisure (Home)
Helmet: Energy Transfer (Home) / 7 Eleven (Away)
Detroit Red Wings
Jersey Patch: DQS Solutions
Helmet: Meijer
Edmonton Oilers
Jersey Patch: Play Alberta (Home) / Karbon X (Away)
Helmet: GameSense (Home) / Skip The Dishes (Away)
Montreal Canadiens
Jersey Patch: Royal Bank of Canada (Home) / Air Canada (Away)
Helmet: Bell (Home) / CIBC (Away)
New York Rangers
Jersey Patch: Garden of Dreams Foundation
Helmet: Benjamin Moore
San Jose Sharks
Helmet: Aven (Home) / SAP (Away)
Seattle Kraken
Jersey Patch: Muckleshoot Indian Tribe
Helmet: Amazon (Home) / The Climate Pledge (Away)
St. Louis Blues
Jersey Patch: Stifel
Helmet: BJC Health (Home) / CarShield (Away)
Toronto Maple Leafs
Jersey Patch: Dairy Farmers of Ontario
Helmet: Oreo
Washington Capitals
Jersey Patch: Coupang (Home) / TikTok (Away)
Helmet: Capital One
Winnipeg Jets
Jersey Patch: Canada Life
Helmet: Bell
Minnesota Wild
Jersey Patch: TRIA
Helmet: Blaze Credit Union (Home) / Fortra (Away)
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November 4, 2026
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